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How to Create an Effective Architecture Portfolio?

Welink Architects

Welink Architects



  1. Definition of an architecture portfolio
  2. The goal of an architecture portfolio
  3. Tips for creating your architecture portfolio


What is an architecture portfolio?


A portfolio is an architect's business card. It gives an overview of all the projects you’ve completed throughout your career and contains a detailed version of your CV. Therefore, updating your architectural portfolio is important and necessary. 


The goal of an architecture portfolio


The goal of a portfolio is not to send a dense and exhaustive file to each client, but to create a personalised document for a specific client and project. This personalised portfolio should contain only relevant material that will interest the client and help the client plan a project. 


Tips for creating your architecture portfolio


To make your portfolio successful, it’s essential to keep in mind that the client will receive portfolios from many architects. You need to stand out from the competition without appearing pretentious. 


Your portfolio can be digital or printed, but in any case, it needs to meet certain criteria to be effective and striking.


Keep it simple


  • Avoid A3 format, which is difficult to handle
  • Use the classic PDF format
  • Avoid complicated layouts such as papers that need folding and unfolding


Your client should be able to receive a good first impression of your work in just three minutes. 


Your portfolio reflects the scope and quality of your work and highlights your skills. Get to the point and make yourself stand out with a few, but significant, components.


Pay attention to layout


Keeping it simple does not mean neglecting the layout. Your portfolio should reflect your graphic skills and your sense of detail and precision, which are essential qualities for architects to possess.  

Keep the graphics, colours, fonts, and style consistent throughout your portfolio. 


Do not overload pages with too much information


Choose quality photos that are easy to distinguish and that require as few captions as possible. Your text shouldn’t be too long; be brief and concise so whoever views your portfolio can get an idea of each of your projects at a glance. 

Except for the CV page, your portfolio should contain as little text as possible. Carefully select photos, illustrations and sketches to tell a visual story for each of your completed projects. 


Keep only the most significant photos, sketches and illustrations


Photos and other visual elements will grab the attention of your clients and will make them want to read the text in your portfolio. Again, however, it is advisable to avoid overwhelming pages with too much.  It’s best to choose a guideline that reflects your work and stick to it. 


Add a personal touch


If you have a passion for a specific aspect of design and architecture, don't hesitate to mention it in your portfolio. Even if you don't, on the last page consider including facets that illustrate your personality and your interests. If a client is hesitating between several professionals, it’s your personality that will make all the difference so encourage the client to choose you!


Be concise and stand out


Maintaining a concise, applicable portfolio is essential for an architect who is searching for new clients. A portfolio showcases your work and allows you to stand out from the competition.


Showcase your skills, but be you


Your portfolio should highlight your skills, your talent and your personality. To be as effective as possible, you can follow the principle that 1 project = 1 portfolio. Therefore, you should create a general portfolio, but also offer a unique, personalised version to each client to satisfy the client’s requests and expectations.

Are you an architect?

Reference your practice on the first guide for architects